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Media Education and Media literacy

  • By: Bobbie Eisenstock
  • In: Encyclopedia of Media Violence
  • Edited by: Matthew S. Eastin
  • Subject:Mass Communication, Aggression & Violence, Violence & Society

Concern about the impact of media violence on youth has led to the identification of strategies to mitigate potential adverse effects. One of the most viable approaches has been media literacy. Media literacy results from an inquiry-based pedagogy for developing critical thinking skills to understand, analyze, and reflect on media messages, media audiences, media effects, and media industry practices. The goal of media literacy education is to empower individuals with the knowledge, skills, and competencies they need to think critically, communicate effectively, and participate fully in society. With advances in digital technologies enabling media consumers also to become content creators, media literacy is viewed as a prerequisite for the inquiry and self-expression necessary to navigate the ever-changing media and social environments safely and responsibly. This ...

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