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Marketing of Violence

  • By: Seungae Lee
  • In: Encyclopedia of Media Violence
  • Edited by: Matthew S. Eastin
  • Subject:Mass Communication, Aggression & Violence, Violence & Society

Early research defined media violence as the act or threat of injuring or killing another person portrayed in the popular media. More recently, researchers have broadened the definition to include the depiction, act, or credible threat of physical force intended to harm. A large body of literature has pointed out the potential dangers of violent media and its influence on viewers, especially youth. Simply put, much of the research has indicated that there is a connection between viewing violent programs and displaying aggression in real life.

Violence is popular and frequently portrayed in media. Moreover, entertainment industries have commercialized violence to attract more customers. Movies, television, music, and video games contain stories including violence and killings. This is the paradox faced by society: people object to ...

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