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Factor Analysis of Humor Scales

  • By: Willibald Ruch & Sonja Heintz
  • In: Encyclopedia of Humor Studies
  • Edited by: Salvatore Attardo
  • Subject:General Media, Communication & Cultural Studies, Sociology of Culture

Factor analysis explains the relations of several correlated variables (in this case, humor scales) through lower number of factors; that is, it helps identify the number and nature of the components of humor. Humor as a trait is most likely a multidimensional construct, but no existing approach to humor can claim to be comprehensive. The existing approaches overlap but also seem to have unique components. Arguably, looking at all existing conceptual approaches simultaneously may result in a more comprehensive model. One could apply a large variety of humor scales to the same sample and then perform a factor analysis at the level of individual items or at the scale level to detect the commonality among these humor measures. This entry presents basic descriptions of ...

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