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E’gao: Culture of Internet Spoofing in China

  • By: Haiqing Yu
  • In: Encyclopedia of Humor Studies
  • Edited by: Salvatore Attardo
  • Subject:General Media, Communication & Cultural Studies, Sociology of Culture

E’gao (spoofing) is the Chinese name for the practice of technology-enabled, multimedia online parody and digital communication among Chinese Internet users. Its techniques range from photoshopping still pictures and remixing found footage from movies and television programs to lip-synching popular songs. Its formats range from flash animation to music video and from original textual rendition of written words to original video recordings. This entry discusses the reasons e’gao has become popular and the role it plays in Chinese culture.

E’gao first appeared in early 2000 but did not become nationally popular until the mid-2000s following the runaway success of the famous e’gao movie A Bloody Case Caused by a Steamed Bun (Yige mantou yinfa de xue’an; a.k.a. the Steamed Bun spoof) by Hu Ge. This was ...

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