Comic Frame

Frames in Communication Theory

In communication theory, the concept of framing refers to the role of context in the construction of meaning. The contextual cues leading the interpretation of a message is centrally important to how we make symbolic sense. The symbolic structures humans use to impose order upon their lives are called frames. The metaphor of a frame is a major critical tool in understanding 21st-century communication. Communication scholars advance the basic principles of communication theorist Kenneth Burke's communication-based axiology, or philosophical theory of value. The larger notion of frames is utilized in ...