Frames in Communication Theory

In communication theory, the concept of framing refers to the role of context in the construction of meaning. The contextual cues leading the interpretation of a message is centrally important to how we make symbolic sense. The symbolic structures humans use to impose order upon their lives are called frames. The metaphor of a frame is a major critical tool in understanding 21st-century communication. Communication scholars advance the basic principles of communication theorist Kenneth Burke's communication-based axiology, or philosophical theory of value. The larger notion of frames is utilized in ...