• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Uses and Gratifications Theory

  • By: Vanessa de Macedo Higgins Joyce
  • In: Encyclopedia of Humor Studies
  • Edited by: Salvatore Attardo
  • Subject:General Media, Communication & Cultural Studies, Sociology of Culture

Uses and gratifications theory is a theory within the field of communication focusing on the individual. The premise states that people look for and select media content, including humorous content, hoping that it will satisfy a specific necessity. These media uses will then have different consequences for different individuals. The theory attempts to answer questions such as why people choose to access humorous content from a vast array of media content available, and what are some of the intended consequences of such media consumption. This entry provides a definition for the theory of uses and gratifications as it relates to humor, contextualizes it within the field of communication, examines the specific motivations and consequences for the use of humorous content, and explains how recent technological ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles