Communication has been at the core of the United Nations Children's Fund's (UNICEF) work toward advancing the rights of children worldwide, including improvements in their health and well-being. Communication has contributed for several decades to UNICEF's efforts on child survival, prevention of HIV, elimination of open defecation, improved nutrition, and other health-related issues in emergency response. In 1998, UNICEF's executive board enacted policy guidelines that examined the varying but distinctive roles of strategic communication in UNICEF programs. These guidelines laid out the basis for an ecological approach to the application of communication principles, strategies, and tools to achieve UNICEF's goals through creating public awareness of children's rights issues; mobilizing societies to commit resources to help achieve the global goals for children; influencing attitudes and developing ...

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