• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Situational Theory and Communication Behaviors

The situational theory of publics (STP) proposed by James E. Grunig holds a unique position in the field of communication. It is not only one of the earliest and most popular theories in the subarea of public relations, but it also is a theory that continues to evolve over 40 years after it was first proposed.

This theory explains the communicative behaviors of an individual who recognizes a problem. Using information seeking and information attending as two communicative behaviors, the STP identifies three antecedents of these behaviors. The STP proposes that when an individual recognizes a problem, is involved in the problem, and believes that there are few barriers in his or her route to the solution, the individual will be more likely to engage in ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles