• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Sexual Health

  • By: W. Douglas Evans
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

The topic of sexual health communication can be conceptualized in different ways. For example, it can be seen in terms of interpersonal communication, such as conversations between partners or between health care providers and patients over contraceptive use, or as communication between governments or organizations seeking to promote health and reduce or prevent disease. Sexual health communication is discussed here in terms of the latter—mass-level and other group-level (such as social media) communication to promote health and reduce or prevent disease.

Communication channels for health information changed dramatically in the late 20th and early 21st centuries. The old paradigm of a one-way channel to disseminate information has given way to a multimodal transactional model of communication. Health communicators are now faced with challenges, such as increases ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles