• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Rural Health Communication

  • By: Joseph A. Bianco & Lynn M. Harter
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

In popular culture, rural America conjures images of picturesque landscapes, tranquility, and hale and hearty inhabitants. This fabled portrait of rural life, however, masks the depths of hardships and health disparities that many rural residents face. The rural public health landscape, for example, is far from idyllic; relative to urban and suburban regions, health care in rural areas is disproportionately afflicted with insufficient resources, limited access to care, fragmented service delivery, and significant provider shortages. Rural residents experience higher rates of chronic illness and certain types of cancer and are less likely to have health insurance than urban dwellers.

As these disparities have gained national attention in the past two decades, researchers have identified three interdependent forces that have shaped the current state of rural health ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles