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Psychological Reactance
Jack Brehm's psychological reactance theory (PRT) offers an explanation for how individuals respond to a threatened or eliminated freedom. Although the theory is not new, within the past decade PRT has emerged as a leading framework among health communication researchers. Researchers have used this theory to explain why some persuasive messages are ineffective with their intended audience. Attention is given to PRT's theoretical principles, measuring psychological reactance, message features associated with reactance, outcomes of reactance, and trait reactance as a segmentation variable.
Four Principles of Psychological Reactance Theory
Four principles provide the foundation of PRT. Principle 1 states that reactance can only be aroused if individuals possess the knowledge that a freedom exists and feel competent in their ability to perform the behavior. Principle 2 holds that ...
- Community Health Issues
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- PubMed
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- Acculturation
- Action Tendency Emotions
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- Communication Accommodation Theory
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- Inoculation Effects
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- Perceived Effectiveness
- Phenomenology
- Photovoice
- Placebo Effects
- Problematic Integration Theory
- Problem-Based Learning
- Psychological Reactance
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- Realism
- Reconceptualized Health Belief Model
- Relational Dialectics Theory
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- Resilience
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- Risk Communication: Instructional Principles
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- Self-Determination Theory
- Self-Efficacy
- Situational Theory and Communication Behaviors
- Social Cognitive Theory
- Social Comparison Theory
- Social Construction: Reality
- Social Judgment Theory
- Social Networks and Message Delivery
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- Social Networks: Overall
- Societal Risk Reduction Motivation Model
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- Theory of Motivated Information Management
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- Uncertainty Management Theory
- Uses and Gratifications Theory
- Weick's Model of Organizing
196570
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