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Pharmacists are trusted health professionals who provide a key health care service. As such, communication between pharmacists and patients represents an important interface for the dissemination of health and wellness information. This is particularly true given the greater frequency of contact patients often have with their pharmacists and a shift toward patients taking more responsibility for their own health.

Communication with pharmacists covers a range of topics, such as informing patients about the proper administration and storage of medication, potential risks or adverse reactions patients may experience, and preventative health information. Even with patients accepting pharmacists as a resource for health education and counseling, few patients are likely to initiate conversations with pharmacists to solicit that information and advice.

Pharmacists have a unique position in the health ...

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