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Personalized Medicine

  • By: Roxanne Parrott & Soo Jung Hong
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

Personalized medicine is defined as basing an individual patient's medical care on specific biological characteristics of the disease process in that patient. Medical care may be tailored in terms of the dosage or even type of drug recommended for a patient based on research establishing interactions between drug efficacy and genetic variation. Medical care may also be personalized based on communication about increased susceptibility for a condition due to genetic variation.

Clinicians use health communication to promote informed decisions about personalized medicine. To do so requires careful consideration of the messages that translate research findings associated with the interactions of genes and environments related to most health conditions. Some of these messages appear in public health genomic communication and popular media. Other related messages appear in ...

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