The health of a newborn is influenced by the accessibility and quality of care provided by health care professionals, as well as the health behaviors and environment of the mother. Communication campaigns and interventions have been instrumental in addressing the health needs of newborns during postnatal, prenatal, and even preconception periods. Additionally, the improvement of health [Page 941]care facilities, procedures, and policies has been an important focus of governments and international organizations, particularly in areas where health care systems are developing. Reducing infant mortality, the minimum goal of newborn care, is the target of many health communication efforts and is featured as one of the United Nation's (UN) Millennium Development Goals (MDGs).