Narratives: Social Marketing
- Entry
- Reader's Guide
- Entries A-Z
- Subject Index
-
Although there are many definitions of narrative, they typically describe at least two, and typically three or more, events that are temporally and causally sequenced. The most conventional story forms possess a beginning, middle, and an end in which early events explain and bring about subsequent events. Story events are composed of characters, relationships among characters, and information about the setting or scene in which action occurs. Stories also describe the desires of the characters, a triggering action that puts those desires in conflict with other characters or some element of the environment, and some kind of resolution of the conflict. These elements are universal but flexible properties of the narrative form. Whereas most stories have all of the features, the presence or absence of ...
-
-
- B
- C
- D
- E
- F
- G
- H
- I
- J
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- Z
-
165243- Loading...
Similar content on SAGE Knowledge
Loading content...Keywords
Also from SAGE Publishing
- CQ Library American political resources opens in new tab
- Data Planet A universe of data opens in new tab
- Lean Library Increase the visibility of your library opens in new tab
- SAGE Journals World-class research journals opens in new tab
- SAGE Research Methods The ultimate methods library opens in new tab
- SAGE Stats Data on demand opens in new tab