Music in Health Behavior: Change Campaigns and Interventions

Because it enjoys an ubiquitous social presence, the communicative and pedagogical values of music are of significant interest to health behavior change. Specifically, understanding and leveraging [Page 905]the influence of music to provide culturally and contextually relevant content may engender and sustain health behaviors. The impact and influence of music is becoming increasingly well established through empirical research. Music is an important marker of social identity in many contexts, and is something that can provide a compelling point of access with a diverse range of research and clinical populations. Music is a critical component of other forms of media (i.e., films, television programs, advertising) because of its centrally important role in heightening emotional experience and arousal and ultimately providing for a deeper and richer experience ...