Memorable Messages

Impactful communication is an important component of any health communication context, from provider–patient interaction to campaigns and interventions. Health messages need to be effective and drive individuals to change their attitudes or behaviors. Memorable messages are one type of impactful communication that has profound effects on attitudes and behaviors. They are defined as verbal messages that may be remembered for extremely long periods of time, and which people perceive as a major influence on the course of their lives. This entry provides an overview of the recipients, sources, topics, framing, and emotional reactions to memorable messages, as well as their utility and impact in various health contexts.

Individuals receive many messages each day, but the distinguishing factor between memorable messages and the other messages is that ...