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Mediated Health Campaigns

  • By: Linda Godbold Kean
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

The variety and nature of communication components being employed in health campaigns have expanded in recent years due to the increase in applications for and use of technology. Web 2.0, the second generation of digital media, has been defined as technology that delivers information via various digital modalities, including Internet Web sites, blogs, wikis, podcasts, kiosks, e-mail, and phone or tablet applications (apps). These formats are now being built into overall health campaign designs to deliver health information and persuade individuals to take certain actions related to their health.

Digital health communication, often termed e-health, has magnified the amount of and the ways to deliver health information as part of a health communication campaign. Benefits of utilizing digital media components in a campaign include the ability ...

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