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Media Content: Newspapers

  • By: Zheng Wang & Walter Gantz
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

Despite declining readership, newspapers remain a primary source of health information for adults in the United States. Particularly when compared with television news, newspapers are able to offer more in-depth coverage of health-related topics and are able to tackle more complex health topics. Newspaper readers also may be more strongly motivated by health information-seeking interests, which, in turn, is likely to heighten the value and impact of a newspaper's content.

The Pew Research Center's Project for Excellence in Journalism has consistently found that newspapers provide more coverage of health than do other news media. Pew's 2013 State of the News Media report revealed that 5.6 percent of the newspaper stories were about health topics compared with 4.5 percent by media overall. A comprehensive examination of health ...

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