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Mammography

  • By: Susan Mello
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

Skin cancer aside, breast cancer is the most common cancer among women in the United States. It is also one of the leading causes of cancer-related deaths. Screening mammography can reduce the number of deaths from breast cancer—particularly among women aged 50 to 70—by detecting the disease at an early stage when it is easier to treat. Given the prevalence and potential severity of breast cancer, health communication scholars and practitioners have been working diligently for the past several decades to craft and deliver messages that help and encourage at-risk women to make informed screening decisions.

Communication to Overcome Obstacles

Systematic reviews of studies, also known as meta-analyses, show that minimal interventions providing a timely reminder—or cue to action—can be effective at increasing mammography screening. Nevertheless, breast ...

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