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Anger Appeals
Health communication scholars have long been interested in the effects of emotional messages (i.e., appeals, tactics) on cognitive and behavioral outcomes. In fact, over 50 years of studies on the effects of scare tactics can be documented, but other types of emotional appeals can also be effective, including anger appeals. However, anger, as with other kinds of appeals, has to be used with the correct audience under the correct conditions. One theory that has articulated the relationship between anger appeals and cognitive and behavioral outcomes is the anger activism model.
Anger and Anger Appeals Defined
Richard S. Lazarus proposed that emotions are associated with core themes. Anger is connected with the perception of mistreatment or injustice and a demeaning offense against “me” and “mine.” In other words, ...
- Community Health Issues
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- Media Content
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- Slow-Motion Technological Disaster, Responses to
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- Transitions, Health Effects, and Support
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- Technology
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- Bundled Interventions
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- Message Tailoring
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- PubMed
- Reproductive Technologies, New
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- Theories, Ethics, Philosophy, and Overriding Methodological Issues
- Acculturation
- Action Tendency Emotions
- Acute Versus Preventive Care
- Affection Exchange Theory
- Ageism
- Agenda Setting
- Amputee Wannabes
- Attribution Theory and Attribution Error
- Biological Citizenship
- Biopower and Biopolitics
- Care Model and Productive Interaction
- Change Approaches, Transtheoretical and Stages of
- Communication Accommodation Theory
- Communication Privacy Management Theory
- Communication Theory of Identity
- Community Resilience
- Control Theory
- Critical Approaches
- Cultivation Theory
- Cultural Variance Model
- Culture-Centered Approaches
- Cyberchondria
- Diffusion of Innovations Model
- Double ABC-X Model of Family Stress and Coping
- Dual-Processing Models
- Ecological Perspectives
- Encoded Exposure and Aided Versus Unaided Awareness
- Ethic of Care
- Ethics: Campaigns
- Ethics: Health Communication Strategies
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- Ethics: Overall
- Ethics: Provider–Patient Interaction
- Ethnography
- Ethnomethodology
- Fatalism
- Fear Appeals and the Extended Parallel Process Model
- Framing
- Generative Tensions in Health Communication Theory
- Globalization Theory
- Grounded Theory
- Harm Reduction Theory
- Health Belief Model
- Health Locus of Control
- Hofstede's Dimensions of Culture
- Inconsistent Nurturing as Control Theory
- Inoculation Effects
- Invisible Disabilities
- Loose Versus Tight Coupling
- Media Complementarity Theory
- Medicalization
- Message Sensation Value
- Meta-Analysis
- Metaphor
- Metatheory
- Motivational Interviewing
- Multilevel Modeling
- Narrative Engagement Theory
- Narrative Medicine
- Narratives and Barrier Reduction
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- Negotiated Morality Theory
- Olson's Circumplex Model of Marital and Family Systems
- Organization–Public Relations Theory
- O-S-O-R Model
- Perceived Effectiveness
- Phenomenology
- Photovoice
- Placebo Effects
- Problematic Integration Theory
- Problem-Based Learning
- Psychological Reactance
- Psychometric Theory and Reliability/Validity of Measures
- Realism
- Reconceptualized Health Belief Model
- Relational Dialectics Theory
- Relational Health Communication Competence Model
- Resilience
- Rhetoric: Health and Medicine
- Risk Communication: Instructional Principles
- Risk Communication: Social Construction Perspective
- Risk Information Seeking and Processing Model
- Risk Perception Attitude Framework
- Self-Determination Theory
- Self-Efficacy
- Situational Theory and Communication Behaviors
- Social Cognitive Theory
- Social Comparison Theory
- Social Construction: Reality
- Social Judgment Theory
- Social Networks and Message Delivery
- Social Networks, Measurement of
- Social Networks: Overall
- Societal Risk Reduction Motivation Model
- Sociometric Social Networks
- Structural Violence and Health
- Systems Theory
- Theory of Motivated Information Management
- Theory of Normative Social Behavior
- Theory of Planned Behavior
- Theory of Reasoned Action
- Traditions of Health Communication Theory
- Trait Approaches
- Uncertainty Management Theory
- Uses and Gratifications Theory
- Weick's Model of Organizing
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