• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Interactional Context and Intervention

  • By: Jeffrey D. Robinson
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

Describing symbolic interactionism, Herbert Blumer argued that human behavior is dominated by the accomplishment of action, that action exists predominantly in interaction with other humans, and that the social organization of interaction has its own independent effects on meaning making. Erving Goffman similarly argued that, in interaction with others, individuals become accountable (i.e., socially responsible) for knowing, and acting in accordance with, a host of norms and rules that are unique to interaction itself. Goffman called this the “interaction order” because interaction involves a multitude of contexts that “order” individuals' behavior and understanding, and does so independently from traditional forms of context (e.g., sex, age, uncertainty, self-efficacy). Forms of interactional context can be added to those of interpersonal context outlined by Richard Street in ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles