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Health Promotion

  • By: Glenn Leshner
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

Scholars and researchers have developed numerous definitions of health promotion. Perhaps the most comprehensive and wide-ranging is that of the World Health Organization, which defines health promotion as, “the process of enabling people to increase control over, and to improve, their health.” This definition is deliberately broad, and requires both conditions and resources for health, including the basic necessities of human life (shelter, food, income), community and government values and resources (stable ecosystem, sustainable resources, social justice, and equality), and national and international resources (peace).

Role of Health Communication in Health Promotion

The role of health communication in health promotion can involve any of these concerns, although most research in these areas is focused on individual- and community-level interventions and information campaigns designed to promote a healthy ...

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