• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Health Disparities, Solutions for

  • By: Janice L. Krieger & Angela Palmer-Wackerly
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

As scientific knowledge of the causes of health disparities continues to grow, so does the need to translate complex medical information in a way that people can understand and use it. Translational health communication can contribute to efforts to reduce health disparities by identifying how messages compound disadvantage and then developing corresponding strategies for intervening. Often messages reinforcing inequities exist at multiple levels. For this reason, health communication interventions to reduce health disparities must often consider individual-, relational-, community-, and policy-level strategies for change.

Individual-Level Solutions

The most common health communication interventions are those that focus on changing the health-related knowledge, attitudes, and behaviors of individuals. These types of interventions are commonly designed to enhance an individual's health literacy. Health literacy is a broad term that refers ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles