A Web log, more commonly known as a “blog,” is a Web page containing a series of entries (called “posts”) that is updated relatively frequently and displayed in reverse-chronological order. Blogs are typically public forms of communication in that they can be read by virtually anyone who has an Internet connection and often include a space where readers can post comments about a specific entry. Research examining health blogs has been dominated by three trends.

Three Trends in Health Blogging

First, much of the scholarship on this topic has focused on personal-journal type blogs that detail the author's experience coping with a health condition. Although it is difficult to know the population of individuals who author a personal-journal blog specifically about health, research conducted to date suggests ...

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