Evaluation, Statistical Challenges in
- Entry
- Reader's Guide
- Entries A-Z
- Subject Index
-
Evaluating real-world health communication campaigns (the term health communication campaigns is used broadly to also include health-focused interventions and education programs) is inherently a challenge, as effective campaign evaluation is constrained by resources, including a lack of funding and limited time. Additionally, with the excitement of beginning a new campaign, where hopes are high that the information and activities will influence positive health outcomes, there is usually a lack of control in implementation such that messages may get diluted or activities changed in some unanticipated way. Typically conducted as field research, campaigns often do not include a formal control group (a group that is not exposed to campaign content) with which to compare the treatment group (the target audience exposed to the campaign content). Understanding ...
-
-
- B
- C
- D
- E
- F
- G
- H
- I
- J
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- Z
-
165243- Loading...
Similar content on SAGE Knowledge
Loading content...Keywords
Also from SAGE Publishing
- CQ Library American political resources opens in new tab
- Data Planet A universe of data opens in new tab
- Lean Library Increase the visibility of your library opens in new tab
- SAGE Journals World-class research journals opens in new tab
- SAGE Research Methods The ultimate methods library opens in new tab
- SAGE Stats Data on demand opens in new tab