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Entertainment–Education: European Approach

The general concept of combining entertainment and education is not new. Think of Aesop's fables, ancient myths, and biblical parables, or the puppet theatre of Punch and Judy: these are all longstanding examples in the Western world of entertainment with an added value. Both formal and nonformal education over the centuries are deeply in entertainment's debt for its captivating and inculcating powers. The difference between the use of entertainment as a teaching tool in former times and at present is that today a mass audience is reached, the communication is electronically mediated, and the strategy is purposively used and based on a multidisciplinary theoretical framework. Internet technology with second screen applications and transmedia approaches, in which interactivity, gaming, and social media play a central role, ...

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