The dawn of the digital age and the growth of digital media technologies have transformed the communication landscape in the health sector. Besides revolutionizing traditional health care provider–patient communication, digital media have opened up creative opportunities for health messages, health promotion, and intervention, as well as management and prevention of diseases. The term digital media is a broad concept that encompasses communication technologies and platforms such as the Internet, digital games, avatars, and social networking sites and applications. These four areas of digital media (Internet, social media, digital games, and use of avatars) are used in the area of health communication with varied effectiveness.


One of the areas communication scholars are interested in is how the Internet facilitates health information seeking. Online health information is ubiquitous ...

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