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Enrollment Management in Higher Education

In higher education, the term enrollment management refers to how institutions use various means to meet enrollment goals. Enrollment management involves a number of economic and social concerns in both public and private colleges and universities. These concerns include factors influencing consumer demand, such as tuition and fee rates, effectiveness of financial aid strategies, market positioning, and decisions regarding enrollments and student access on main and other campus locations. There are also factors dealing with supply, such as program offerings, student services, and physical plant limits.

Because the enrollment management function is closely related to concerns surrounding access, rising costs, and the public service mission of most institutions, professionals in the field are required to balance the need to generate sufficient net revenues with notions of ...

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