SAGE Reference - Encyclopedia of Deception

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Puffery

In: Encyclopedia of Deception
Edited by: Timothy R. Levine
Subject:Interpersonal Relationships, Interpersonal Communication, Moral Development

While overly representing the characteristic value of an item to be greater than in actuality has its roots deep in human history, the word puffery is a relatively new legal term of art. Puffery is most commonly ...

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  Levine, T. R. (2014). Puffery. In Encyclopedia of deception (Vol. 1, pp. 789-792). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781483306902.n301
  
  Levine, Timothy R. "Puffery." In Encyclopedia of Deception, edited by Levine, Timothy R., 789-92. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781483306902.n301.
  
  Levine, T. R. 2014. Puffery. In: Timothy R. Levine Editor, 2014. Encyclopedia of Deception, Thousand Oaks, CA: SAGE Publications, Inc. pp. 789-792 Available at: <https://dx.doi.org/10.4135/9781483306902.n301> [Accessed 19 May 2022].
  
  Levine, Timothy R. "Puffery." Encyclopedia of Deception. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2014, pp. 789-92. SAGE Knowledge. 19 May 2022, doi: https://dx.doi.org/10.4135/9781483306902.n301.
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