SAGE Reference - Encyclopedia of Deception

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Marketing, Deceptive

In: Encyclopedia of Deception
Edited by: Timothy R. Levine
Subject:Interpersonal Relationships, Interpersonal Communication, Moral Development

Deceptive marketing is a subset of deceptive business practices that occur, according to the U.S. Federal Trade Commission (FTC), when there is “a misrepresentation, omission, or practice that is likely to mislead the consumer acting reasonably [Page 644]in the ...

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  Levine, T. R. (2014). Marketing, deceptive. In Encyclopedia of deception (Vol. 1, pp. 644-647). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781483306902.n243
  
  Levine, Timothy R. "Marketing, Deceptive." In Encyclopedia of Deception, edited by Levine, Timothy R., 644-47. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781483306902.n243.
  
  Levine, T. R. 2014. Marketing, Deceptive. In: Timothy R. Levine Editor, 2014. Encyclopedia of Deception, Thousand Oaks, CA: SAGE Publications, Inc. pp. 644-647 Available at: <https://dx.doi.org/10.4135/9781483306902.n243> [Accessed 27 Jun 2022].
  
  Levine, Timothy R. "Marketing, Deceptive." Encyclopedia of Deception. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2014, pp. 644-47. SAGE Knowledge. 27 Jun 2022, doi: https://dx.doi.org/10.4135/9781483306902.n243.
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