From the perspective of traditional areas of practice and scholarship, the field and study of public relations is relatively new in the communication and management fields. It is an eclectic term that generally defines the relationship between an organization and its ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles