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Media Literacy

Media literacy is the process of critically analyzing media messages and the ability to compose messages using media tools and technologies. Media literacy is defined as an extended conceptualization of literacy, the ability to access, analyze, evaluate, and communicate messages in a wide variety of forms. The term access generally means the ability to locate information or find messages and to be able to comprehend and interpret a message's meaning. The term analysis refers to the process of recognizing and examining the author's purpose, target audience, construction techniques, symbol systems, and technologies used to construct the message. The concept of analysis also includes the ability to appreciate the political, economic, social, and historical context in which media messages are produced and circulated as part of ...

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