When a person encounters a situation, concept, or point of view that seems inconsonant with his or her own attitudes, a common consequence is cognitive dissonance, which results in feelings of discomfort, uncertainty, dislike for the dissonant situation, and a desire ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles