• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Creativity, Theories of

Creativity resists a commonly accepted definition. What is common to definitions of creativity are the concepts of novelty and value. For a response or product to be deemed creative, it must be atypical, unusual, unique plus effective, and useful in addressing ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles