Nongovernmental organizations (NGOs) have become increasingly important in disaster relief because they are more efficient and effective, and use relief aid more equitably than government agencies. The impact caused by disasters in developing countries has been especially increasing, and consequently the need for relief aid is also increasing. Fundraising is important to NGOs, as they do not create profit by their activities. Fundraising refers to the process of soliciting money from individuals, businesses, trusts, or governmental agencies to support a particular cause.

Modern fundraising is very competitive because of the fast growth in the number of registered charities and the slow increase in voluntary income; therefore, it is crucial to develop effective strategies to raise funds for [Page 238]disaster relief. The fundraising cycle is comprised of ...