Jean Baudrillard (19292007) has been hailed as a genius and as one of the most forward thinking social theorists of the 20th century, who utilized Marxism and theories of consumerism first and later utilized semiotics to explore everyday life. He reveled in the role of theoretical provocateur whose major contributions to theory and curriculum studies are simulation and hyperrealitythat is, disrupting the assumption that it is possible to represent a foundational reality. Simultaneously, Baudrillard was reviled as an imposter, unnecessarily theoretically dense, and lacking in rigor. The breadth of Baudrillard's impact within curriculum studies was broad: from new media and technology studies to creating productive analytical tools for the studies of consumerism and curriculum, educational methodology, and sociology of education. The concepts of simulacra and ...