Marketing Fraud

MARKETING RELATES to all those functions relating to the creation, promotion, distribution and sale of goods and services for which there is a demand [Page 514]and on which a profit can be made. As a result, a wide range of business functions have a marketing component, particularly in the current business environment in which the marketing component of the value of finished goods and services increasingly takes a higher proportion as production costs decrease, as techniques improve. As a result, a very wide range of fraudulent opportunities are provided by the marketing process. However, it is more commonly understood that marketing fraud relates specifically to the failure to keep promises with the consumer and the hiding of negative consequences of consuming a product.

This form of ...