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BEGINNING IN THE early 1970s, an international scandal developed over the advertising of infant formula in developing countries. The chief objection to marketing infant formula in these countries was that it encouraged mothers to choose not to breast-feed their babies, even though medical and children's experts around the globe, including the World Health Organization (WHO) and United Nations, were convinced of the health benefits of breastfeeding for at least the first six months of an infant's life.

Critics argued that the use of infant formula also threatened the health and lives of children in developing countries for a number of other reasons. First, many mothers were illiterate and could not read the directions on how to correctly prepare the formula. Even those mothers who could read ...

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