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CONSUMER DEATHS are those suffered by people as a direct result of using a product they have purchased. When deaths as a result of tobaccoand alcohol-related diseases as well as from automobile accidents are included, the number of deaths can annually be very high. One report from the Consumer Product Safety Commission listed 4,639 deaths in the United States from October 1999 to September 2000 resulting from household products such as home furnishing and fixtures, and household appliances, with the largest category relating to sports and recreational goods and at an estimated economic cost of more than $330 billion. By contrast, the World Health Organization (WHO) estimates that 4.9 million people die annually as a result of tobacco use alcohol-related deaths (including drunk-driving incidents) ...

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