Children ages 0–16 are one of the largest demographic categories of consumers in society. Their role is increasingly important, because their expenses have increased and their influence over parental spending has expanded. In the process of children's graduate consumer ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles