The rising significance of consumption (or consumer culture) in contemporary societies is often associated with the impact of advertising—the circulation of information and product endorsements that attempt to persuade people to consume particular goods and services. This is especially the case in the United States, which for many is the society that epitomizes consumer culture. Indeed, the omnipresence of advertising is widely recognized as one of the defining features of consumer culture.

Role of Advertising

Advertising is an integral part of every advanced country's economy and culture, but as statistics suggest, advertising plays an unusually important role in the United States. Robert Coen, a leading authority on advertising expenditures, estimates that worldwide expenditures for advertising in 2007 were approximately $630 billion. That same year, expenditures for advertising ...

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