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Youth Culture

Youth culture is a concept that refers to the collective cultural practices of young people who may use elements of consumption as a means of establishing an identity in contrast with, and perhaps in opposition to, the mainstream. Given that the academic significance of consumption arguably lies in its role as a key arena within which elements of social change are negotiated through the everyday, it follows that youth culture constitutes an important element of contemporary consumption studies. Consumption arguably plays more of a key role in constructing who or what a young person is than for perhaps any other social group. However, there is considerable debate as to whether the notion of youth culture is still pertinent in a world in which young people ...

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