Television

Television, a media technology, revolutionized all aspects of culture by allowing viewers a window on the world from the comfort of their homes while also offering marketers a direct pipeline into the home. It has been described as a central cultural storyteller, a plug-in drug, and has been accused of functioning as a vehicle for amusing ourselves to death. Although such claims likely do not overexaggerate the cultural significance of television, understanding the precise nature of television's role or influence has remained elusive to those who study it. Nevertheless, the importance of television as related to its role in advancing consumer culture and consumption can hardly be underestimated.

The significance of television as a communication medium was tied at its start to its ubiquity and accessibility. ...