Store Loyalty Cards

Loyalty cards appear similar to credit cards and other membership cards: they are small plastic cards that many people keep in their pockets and use when purchasing goods at specific retailers. The loyalty card is usually developed by a single retailer, which offers the card to its customers: if customers subscribe to the card, they become cardholders and receive rewards proportional to their purchases. The card is therefore a high-tech promotional tool, because it allows customer purchases to be registered in a database, to be analyzed, and eventually to be rewarded.

The main reason many retailers all over the world have launched loyalty card programs is their usefulness in creating robust and reliable information about customers (customer knowledge), which is then used to revise the product ...