Shopping, sometimes humorously referred to as “retail therapy,” is an important aspect of our economic and social life; this explains why it is of such interest to social scientists. For shopping is connected to producing goods and services, and thus plays an integral part in our economy and the economy of every society. If people don't buy food, automobiles, clothes, houses, and other things that are grown or manufactured, economies spiral into recessions, and in some cases, depressions. So, it is imperative that people consume food that is grown, products that are manufactured, and services that are offered, and shopping is the way we do that. It is an integral part of our everyday lives. A powerful industry, advertising, exists to convince us to shop ...

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