The terms political consumption and ethical consumption (also called political consumerism) are generally interchangeable. The phenomenon is defined as the use of the consumer market for political or ethical purposes. This form of consumption involves considerations that go beyond the traditional economic perspective of the relationship between the price and material quality of consumer goods. It includes such matters as human and workers' rights, gender equality, use of nature and natural resources, animal treatment, relationships between the developed and developing world (so-called North and South dilemmas), and other related topics that concern values about the politics behind products and the politics of consumption. Most of the values involved in political consumption are not readily visible in shelf products. They are made visible in advocacy campaigns ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles