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Political and Ethical Consumption

  • By: Michele Micheletti
  • In: Encyclopedia of Consumer Culture
  • Edited by: Dale Southerton
  • Subject:Sociology of Consumption, Consumer Psychology, Consumer Culture

The terms political consumption and ethical consumption (also called political consumerism) are generally interchangeable. The phenomenon is defined as the use of the consumer market for political or ethical purposes. This form of consumption involves considerations that go beyond the traditional economic perspective of the relationship between the price and material quality of consumer goods. It includes such matters as human and workers' rights, gender equality, use of nature and natural resources, animal treatment, relationships between the developed and developing world (so-called North and South dilemmas), and other related topics that concern values about the politics behind products and the politics of consumption. Most of the values involved in political consumption are not readily visible in shelf products. They are made visible in advocacy campaigns ...

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