• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Pink Pounds/Dollars

The pink pound, or pink dollar, refers to the spending power of the lesbian, gay, bisexual, transgender (LGBT) community in Britain, the United States, and other countries. In Britain, the value of this market has been estimated at £10 billion, while in the United States it is estimated to be in excess of $600 billion. The relationship between gay and lesbian consumers and the market can also be called the pink economy. A pink economy is most developed in democratic nations in which homosexuals have gained increased levels of legal equality and social integration. In countries or regions where homosexuality remains criminalized or where strong social or religious pressures marginalize or even condemn homosexuality, the pink economy, if it exists at all, remains small and ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles