Philosophy

The relationship between philosophy and consumption influences the ways in which researchers approach the study of consumer culture. This entry outlines the few thinkers that contemporary scholars owe their allegiance of thought to in recent literature on commercial culture. Consumption studies do not merely entail the consumption of goods and services but also encompass different facets of the process [Page 1086]of consuming such as marketing strategies, discursive production of goods (such as ethnically inspired goods and services), the experience of consumption itself, and so on. More importantly, all these aspects of consumption do not stand in isolation. They overlap each other and are constitutive with the nature of how we consume things. In this light, a study of object, particularly object-subject relations, would be instructive ...