The widespread use of mobile (cell) phones in most countries now affects social innovation and consumer culture in a range of settings including social groups such as family, friends, and intimate networks, as well as across broader social networks including employment, business, and services such as medicine and education. The uses and applications of mobile phone digital content and services are becoming increasingly sophisticated when compared to basic, though popular, traditional services such as short message services (SMS). Multimedia messaging services (MMS) and applications and mobile e-mail and Internet applications along with global positioning system (GPS)–enabled handsets and the iPhone have made a defining impact on the business end and experience end of consumer culture. The growing social, cultural, and economic impact of mobile digital ...

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